PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #133 – Selling the Future, Pitch vs Proof, and Making The Switch Feel Easy
File #133 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Show Buyers “How it Works”...
PMM Files #132 – Proof Beats Promises, Turning Purpose Into Positioning and The Everything App
File #132 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack gives you real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Proof Beats Promises Letting...
PMM Files #131 – Make Value Obvious, From FUD to Hype, and 47-Second Thunder
File #131 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #130 – Problems With a Pulse, Spelling Out Your Differentiation, and Making Hard Things Look Easy
File #130 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #129 - Pricing is Positioning, The Social Proof CTA, and a Home Run Hero
File #129 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Delivering Value Step into PLG Leadership - 50% off (this week only) Most growth leaders think the answer is more playbooks, loops, and frameworks. But tactics won’t make you indispensable. The real shift is leadership: aligning with execs, empowering your team, and...
PMM Files #128 - Agents Explained, Undeniable Benefits, and Chili Piper Catches the Drift
File #128 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Product Marketing Ne 126 PMM Tasks - Cheatsheet App Exclusive for PMMFiles readers: Find your next high-impact move, fast. Peter Kortvel of the Product Marketing Newsletter spent days compiling 126 hands-on PMM tasks. Filter by revenue driver, time to impact, role, funnel...
PMM Files #127 – No Demo Needed, Activation Adventures, and Different Beats Better
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Press X to Market No more "messaging by committee" PMMs pour hours into their messaging, yet it feels impossible to validate. It doesn't have to be that way. If you're not message testing, you're missing an important piece of the process. My friend Gab created a 47-page...
PMM Files #126 - Different is Better, No Gotchas, and Nothing But a Tin Can
File #126 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Courageous Careers Starting a new PMM job and feeling overwhelmed? You're not alone, and you’re not failing. The first 90 days are tough for everyone. That’s why hundreds of PMMs swear by my friend Yi Lin’s 30/60/90 checklist: the go-to playbook to help you turn overwhelm...
PMM Files #125 – Analogies, Trend Positioning, and the Right Way To Market Your Trial
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: {Sponsor Name} Learn positioning, messaging & storytelling with Emma Stratton Make your product’s value clear and compelling with hands-on training from Emma Stratton. Collaborate live with PMMs and founders, workshop your own product messaging, and get a 1-on-1 with Emma....
PMM Files #124 - Naming The Problem, Making Less Money, and an Early Access Masterclass
File #124 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Camp Tired of being told PMM is “hard to measure”? The Product Marketing KPI Toolkit helps you prove your impact with metrics your leadership will actually care about. Created by Tamara Grominsky, it helps you measure what matters — with templates, dashboards, and...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.