PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #140 - Naming The Old Way, Teaching That Sells, and Making the Switch a Piece of Cake
File #140 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #139 – How To Create a Category, One Clear Differentiator, and Naming the Elephant
File #139 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserGuiding Get 40% off UserGuiding with "PPMM40" Start elevating every product interaction with UserGuiding. This holiday season, unlock smoother onboarding, richer in-app guidance, and effortless self-serve support, all at 40% off. Available until Dec 22nd on the monthly...
PMM Files #138 – Making the Switch Easy, Templates That Sell, and Posts That Build Pipeline
File #138- Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Prove Your Before and After...
PMM Files #137 – This Site Is Not for Everyone, Annoying Problems, and DIfferentiation With Proof
File #137 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Differentiation With Proof...
PMM Files #136 - Demo From a 5th Grader, Influencer Content Done Right, and An Affiliate Page That Prints Money
File #136 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 – Demo From a 5th Grader...
PMM Files #135 – Date Night Over Dashboards, Dogfooding, and Shot Calling
File #135 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: ARInsights Bay Area PMMs: Free Event In 2 Weeks Your C-suite wants more pipeline, higher win rates, and better adoption. You can deliver all 3 if you spend time with the right industry analysts. Ready to step up your analyst relations game? Join us November 12-13 in...
PMM Files #134 – Pick a Lane, Sell The Problem, and Demoing More Than Software
File #134 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: ARInsights Free In-Person Event: AR Engage Live 2025 Your C-suite wants more pipeline, higher win rates, and better adoption. You can deliver all 3 if you spend time with the right industry analysts. Ready to step up your analyst relations game? Join us at AR Engage Live...
PMM Files #133 – Selling the Future, Pitch vs Proof, and Making The Switch Feel Easy
File #133 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Show Buyers “How it Works”...
PMM Files #132 – Proof Beats Promises, Turning Purpose Into Positioning and The Everything App
File #132 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack gives you real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Proof Beats Promises Letting...
PMM Files #131 – Make Value Obvious, From FUD to Hype, and 47-Second Thunder
File #131 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.