PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #93 - AI With Personality, Mac's TCO, and a Decade of Innovation
File #93 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Meet DemoDash, a Navattic agency I'm betting big on interactive demos this year and launching an agency that's 100% focused on making them your top product marketing asset. If you're a current (or future) Navattic customer and want to do more with interactive demos in 2025,...
PMM Files #92 - Our Favorite Examples From 2024
File #92 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. As we enter 2025, we're taking this week to share our favorite examples of 2024. But first, a huge thank you for reading this newsletter. We love working on it and look forward to delivering more cool PMM inspiration in 2025! Let's get to it... Supported By: 🚨 LAST CHANCE: The “State of the Founding/Solo...
PMM Files #91 - Spotify’s Christmas Wrapping, Platforms Made Easy, and Book Launch Social Proof
File #91 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: 🚨 Reminder: The “State of the Founding/Solo PMM” survey If you're a founding or solo PMM, here's your quick reminder to take the State of the Founding/Solo PMM survey. This survey will answer many of the big questions PMMs like us often have — but never get to ask or answer....
PMM Files #90 - The Boring Launch, New Solutions to Old Problems, and Helping Buyers Unlearn
File #90 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Are you a founding or solo PMM? Take this survey! I've chatted with 100s of founding and solo product marketers over the past few years, and one thing is clear — we're each in our own bubble. This annual report is meant to help you see outside of your organization and better...
PMM Files #89 - Public Objection Handling, "Do It For Me" Pricing, and Anti-Incumbent Positioning
File #89 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get access to my premium resource library with templates, playbooks, and inspiration for founding and solo PMMs. NEW: We just published our Launch Planning Playbook, with practical tools and tips to help you crush your next product launch 🚀 → Join the Jetpack...
PMM Files #88 - Pricing in Lattes, Not Boring Ads, and the Problem With Spreadsheets
File #88 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Pricing in Lattes Great software or a latte — what would you choose? Kondo’s clever pricing approach...
PMM Files #87 - Stop the Scroll, Podium-Worthy Hero, The Future is Still Customer-First
File #87- Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - The Future is Still Customer-First When everyone is hyping their AI-first positions, why not take the...
PMM Files #86 - Why Free, Overcoming Fear of Change, and Solving Problems With Silence
File #86 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Why is Tawk.to Free? When I see “free” on a SaaS website I usually have lots of questions. What’s...
PMM Files #85 - The Big Flex, Clear Differentiation, and Objection Handling Heros
File #84- Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Simpplr's Big Flex Say what you will about waves and quadrants, but they still matter to many enterprise...
PMM Files #84 - The Launch Day Edition 🚀
File #84- Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. It's launch dayyy 🚀 Today is the official launch of the PMM Jetpack! To celebrate, I've created a very special "Launch Day Edition" where I share real tactics and examples from my launch. Once your done reading, if you want to help support the launch on LinkedIn, just click here. And if you're new, click...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.