PMM Files 🗂️
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files # 158 - Five "How it Works" to Save
File #158 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.This week, we focus on "How it Works." Those pages, sections, or images that help buyers quickly grasp what your product does, and how they use it. Let's get to it... Example #1 - Three Steps. Zero Questions. I love it when a "How it works" section can be distilled down to three simple steps. Ruul does a...
PMM #157 - 5 Use Case Pages that Drive Clarity
File #157 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. This week, we focus on use cases. Let's face it, AI is here, and with it comes a ton of broad products that can be used for many different things. If you want to stand out and show the value of your product, you need to highlight specific use cases that buyers can understand. This week we're highlighting...
PMM Files # 156 - Five product videos you don't want to miss
File #156 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Despite all the advancements in video technology, the bar for product videos is still pretty low. This week, we're looking at some cool examples of product videos done right. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards...
PMM Files # 155 - Five examples of how to differentiate
File #155 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. This issue is all about the big D Word... Differentiation! Something every PMM team is thinking about today more than ever. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper....
PMM Files #154 - 5 "Why Us" Pages to Inspire and Differentiate
File #154 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. This issue is all about 'Why Us' pages. That special type of comparison page, meant to convince buyers why they should buy your product over all the other alternatives. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are...
PMM Files #153 – 5 small pricing page ideas that can make a BIG impact 💰
File #153 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. In this issue, we’re trying something a little different — a full issue focused on pricing pages. If you like this more focused format, please let us know! Alright, let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are...
PMM Files #152 – Use Cases on Steroids, Numbers Talk, and a Product Campaign at Your Door
File #152 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. He’s your 24/7 AI research partner who monitors every move, sums up the changes, and updates your...
PMM Files #152 – Fighting the Noise, Platform Pricing Done Right, and Showing Your Output
File #152 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. He’s your 24/7 AI research partner who monitors every move, sums up the changes, and updates your...
PMM Files #151 – The Pricing Page That Positions, A How It Works That Works and A Use Case Video Launch Tease
File #151 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. He’s your 24/7 AI research partner who monitors every move, sums up the changes, and updates your...
PMM Files #150 – How To Pick a Fight, From Point Solution to Platform, and an Updates Page Worth Copying
File #150 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The "Solo PMM" secret to scaling competitive intel You’re a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. He’s your 24/7 AI research partner who monitors every move, sums up the changes, and updates your...
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.